Within a couple of last decades world’s business environment has been developing under a huge influence of globalization and internationalization. The number of transnational companies and corporations is steadily increasing, and it is difficult to imagine an ambitious powerful company, which does not look for the directions and opportunities to expand to a foreign market. Undoubtedly, nowadays, international expansion is among the most principal commercial trends around the globe.

If a company intends to join an international business structure, it will have to learn as much as possible about all potential cross-cultural challenges, which can be faced when doing business with foreign partners. It is essential to be well aware about cultural and historic traits, customs, traditions, etiquette and social attitudes of people from another country. This will be very helpful when looking for the shortest ways to establish good business relations or achieving mutual consent and accordance on all the issues related to business.

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